For the launching of new cosmetics line “L’Immortelle by L’Occitane”, the brand takes over the story of Immortelle – the flower that never fades, known as “the golden sun”.
For this occasion we have created a fantasy moment whose purpose was to transforme the audience into hidden visitor of a magic ritual.
By delicate movements and iconic gestures, the dancers designed a time-space fantasy that revealed a unique aesthetic and profound flavor of the product.
Agency: Porter Novelli
Producer: X/0 Dance Project
Choreography: Sandra Mavhima
Dancers: Alina Radu, Ana Visan, Anda Stoian
choreography & art direction