For the launch of Gorenje new collection kitchen appliance, design by worldwide acknowledged Philippe Starck, we’ve created a unique performance which explored the idea of an existing organic relationship between humans and their household utilities.
Abstracting the type of touch, power and control resulting from our interaction with the functionality and design of Gorenje appliances, we’ve build a choreography whose purpose was to explore the link between the human movement and the complexity of the Gorenje mechanism.
Dancers: Mircea Ghinea, Sandra Mavhima
Agency: Porter Novelli
choreography & art direction